TikTok vs Instagram- [ Content, Growth, and Monetization Compared]
TikTok VS instagram
|
Features |
TikTok |
|
|
Downloads |
+4 billion |
+5 billion |
|
Authors |
Zhang Yiming |
Mike Krieger,Kevin Systrom |
|
Launch Date |
september 2016 |
October 2010 |
|
Original Company |
ByteDance |
Burbn, Inc. |
|
Monthly Active Users |
1.6 billion |
2.4 billion |
|
Growth Rate |
Fast (~15–20% YoY) |
Moderate (~5–8% YoY) |
TikTok
TikTok is one of the biggest platforms for creators who make short films. Here, the creators made a 10s to 15s short video. TIKTOK also gives many effects and filters to enhance the creator’s video. In the first instance, the TikTok launch in China. After his launch, it became one of the most popular short video platforms. TIKTOK is very popular among Gen Z. TIKTOK always sees what videos users are interested in most, and after that, the tiktok also gives them those videos. The people who make their first video. If this is good, then the TIKTOK gives them an instant boost. The people who make TIKTOK are growing faster than Instagram. On TIKTOK, many trends come over time. Every month, over +1B enjoy a short video on tiktok platform.
Instagram is also one of the biggest video platforms. This is very popular among teenagers and most adults. On Instagram, there are some more features like sharing photos, videos, and your story. On Instagram, there are +2B people who come and enjoy the Instagram reels. On Instagram, there are many filters and effects to enhance the video quality. The people who make a video on instagram go viral than the TikTok. Instagram also gives videos to its users if they are interested in. On this, there is a similar to TIKTOK. If your content is good, you go viral quickly.
Content Style of TIKTOK vs Instagram
1. TIKTOK
The people who make videos on TKTOK grow faster than those on Instagram. It is highly designed for the mobile. TIKTOK also encourages the creator to make a reel. TIKTOK also gives man filters and effects to the creators to enhance their quality. Most of the content that is on TIKTOK is made with mobile. TIKTOK provides powerful editing tools to its creators. TIKTOK sees the users’ behavior and then gives them their interests. On TIKTOK, there are many categories of reels that are about health, entertainment, education, luxury, beauty, fitness, tech, and motivation.
2. Instagram
The people who make videos on Instagram grow more slowly than those on TIKTOK. Instagram is also designed for mobile phones. Instagram focuses on high-quality video. When Instagram first started, it was only photo sharing. After some time, it became one of the most popular short video platforms. Instagram also provides a powerful editing tool to its creators. Most of the content on Instagram is made with a mobile. On Instagram, there are many categories like health, entertainment, luxury, tech, and fitness. Many people on Instagram make a video show there lifestyle.
Top #5 influencers on TIKTOK and Instagram
Rank
1
2
3
4
5
Username
@cristiano
@leomessi
@selenagomez
@therock
@Kyile jenner
Followers (millions)
660 million
504 million
420 million
395 million
394.8 Million
TIKTOK
Rank
1
2
3
4
5
Username
@khaby.lame
@charlidamelio
@mrbeast
@bellapoarch
@addisonre
Followers (millions)
162 million
156.6million
118.9 million
93.6 million
88.7 million
Algorithm & Discovery
1. TIKTOK
The algorithm of TIKTOK is based on the users’ behaviour and gives them a video that relates to them. Like the users watch the luxury life video, and the TIKTOK also shows them luxury videos.
2. Instagram
The algorithm of Instagram is based on users’ interests. Users follow the creators’ Instagram and show their followers creators’ videos, and it also depends on the users’ exploration. Like some people watch entertainment videos and entertainment creators, Instagram also shows you entertainment videos.
Business & Influencer Use
TIKTOK Marketing Potential
TIKTOK is very massive for marketing your product. There is also a video that goes viral quickly, and your product goes viral even more, and your product becomes more popular. Your product becomes more popular among Gen Z. Your product sells more, and there is also live e-commerce.
Instagram Marketing Potential
Instagram marketing potential is very strong. Your product grows a little bit slower than the TIKTOK. But your product is good then it is viral among adults and also Gen Z. Your video goes viral if you have a fan base on Instagram. If you want to promote your product, then you pay money to Instagram and they promote your product.
TIKTOK Ad Platforms
TIKTOK ads platforms charge you, and they promote your product, and they show your product in many users’ feeds, and also make your product video classic with a branded hashtag. They support you and also engage with your video.
Instagram Ad Platforms
Instagram ads platforms that offer many formats to help users with their business. They show your video in users’ story and their feeds and in shopping ads. The more money you spend on your ads, the more people watch your product.
Pros and Cons: TIKTOK
Pros
- High organic reach
- Viral-friendly algorithm
- Great for trend marketing
Cons
- Less mature advertising tools
- Younger audience only
Pros and Cons: Instagram
Pros
- All-in-one platform
- Strong eCommerce features
- Professional & visual branding
Cons
- Slower growth for new creators
- Algorithm favors ads/followers
Who Should Use What?
Type of users
Casual Creators
Brands & Businesses
Influencers
Visual Artists
Trendy Content Makers
Best Platform
TikTok
Both
TIKTOK
What do we recommend to you?
Both are great apps for short film and busniess. But we recommend you go on TIKTOK because TIKTOK makes people go viral more quickly than Instagram, and also, there are live features where the TIKTOKers make a lot of money, and this is also good for beginners.